About the Book

Marketing Geography seeks its “raison d’etre” as a specialised study of market- places and marketing. It deals with the application of the geographical principles, methods and techniques to the practical problems related to the marketing phenomena. Marketing Geography is a fast developing branch of Economic Geography and is concerned with the channels of distribution through which goods move from producer to consumer. In this book, the diverse aspects of the topic are integrated, thus it provides a comprehensive and coherent survey of the structure and organisation of marketing system.

A special feature of the book is that it draws examples from India. The book is illustrated throughout with maps and diagrams and for the first time urban, rural and agricultural marketing has been described along with concepts and methodology. Therefore, the book will be useful not only for the post-graduate students and researchers in geography but also economists, sociologists, scholars of agricultural marketing, planners and those concerned with the study of market-places and marketing.

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Contents

Concepts, Methodology and Structure

•      Nature and Scope

•      Marketing Geography in India: A Survey of Research

•      Development of Marketing System

•      Development of Market‑Place Exchange System in India

•      Research Design and Data Collection

•      Cartographic Representation

•      Classification, Location and Spatial Pattern of Market Centres

•      Commercial Land Use in the City (Morphological Pattern)

•      Market Areas and Hierarchy of Market Centres

Rural and Agricultural Marketing

•      Rural Markets

•      Periodic (Weekly) Markets

•      Fairs as Trading Institutions

•      Mobile Traders and Permanent Rural Market-Places

•      Agricultural Marketing

Behavioural Pattern, Social Aspects and Role in Development

•      Behavioural Pattern of Market-Place Participants

•      Marketing and Changing Social Structure

•      Development and Planning

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About the Author / Editor

H.M. Saxena joined Rajasthan College Education Service in 1967 and worked as Head of the Post-Graduate Department of Geography for 25 years. He has also worked as Vice-Principal, Principal and Joint Director, College Education (Rajasthan), Jaipur.

Besides a number of books, Dr. Saxena has authored more than fifty papers published in various geographical journals. He has also edited “The Annals of the Association of Rajasthan Geographers.”

He has also completed three major research projects sponsored by ICSSR. At present, he is actively engaged in research and writing in the field of economic and environmental geography.

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