About the Book

India has entered a new era of globalization and economic liberalization. There are possibilities of increased trade in global markets. To achieve this, agricultural production and marketing should become efficient, competitive and innovative. Agricultural marketing systems and procedures will need to be restructured and reoriented to meet the needs arising from the globalization process. New initiatives and measures will require to be identified and attended to. The papers included in this volume focus on issues that are of concern today in agricultural marketing. These include agro-processing, agro-industries, agri-business, employment, infrastructure, information technology, exports and policies and procedures.

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Contents

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About the Author / Editor

Harish Nayyar, Director, National Institute of Agricultural marketing (NIAM), jaipur joined the Indian Administrative Services in 1967 after doing his BA (Hons.) Economics from St. Stephen’s College, Delhi University and Master’s degree in Economics from Delhi School of Economics. P. Ramaswamy has been active in the field of agricultural marketing for more than three decades.

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